JUNE 26-27, 2013
LOUISVILLE, KY
Agenda
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Wednesday
June 26 | Online Program Administration | Online Student Marketing
and Enrollment | Online Course Development
and Instruction |
|---|
| 1:30-2:00 pm | WELCOME SESSION |
| 2:00-3:00 pm | KEYNOTE - The Online Tsunami: Go Big, Go Small or Go AwayPresenterDr. Arthur F. Kirk, Jr., President, Saint Leo University DescriptionThe number of high school graduates is shrinking. Traditional enrollments are depressed. For-profit colleges increase their enrollments with aggressive marketing of their online degrees. Public universities are mounting their online programs more ambitiously. Now, the really big boys: including Harvard, Stanford, and MIT are giving courses away for free. ACE and others will grant credit.
What can your school do? Can online programs save you? Will MOOCs bury you—and many others? If you build an online program, will they come?
Arthur Kirk, president of Saint Leo University, which offers one of the larger not-for-profit online programs in the nation, will address the threats and opportunities of the rapidly transforming online marketplace. |
| 3:00-3:15 pm | BREAK |
| 3:15-4:15 pm | Facilitating Student SuccessPresentersKimberly Craig, Concordia University, St. Paul
Mike Tyree, Amanda Johnson, Kara Hennis and Ken Farrell, The Learning House, Inc.
DescriptionPersonal attention helps online students achieve success and stay enrolled, but knowing how best to provide that support can be difficult. Learn how to proactively reach out to students based on attrition risks, understand processes for building and maintaining relationships between online academic advisors and students, and discover optimal case loads. Hear how one school is achieving success and get your questions answered at this engaging session. | Sharing Success: A Live Case Study with Concordia University, St. PaulPresentersEric E. LaMott, Ph.D., Concordia University, St. Paul
Todd Zipper, The Learning House, Inc.DescriptionWith thoughtful planning and data-driven decision making, exceptional results can be achieved. Learn how one school significantly increased enrollments over the last year, and how it has poised itself for even more growth in the future. Join Eric LaMott, senior vice president and chief operating officer of Concordia University, St. Paul, for a fireside chat as he discusses the story of his institution’s success. Please bring your questions to this unique event. | Assessing Outcomes in Online and Face-to-Face Classes: A Comparative StudyPresentersDr. Jeff Larson, Barry University
Dr. David Clinefelter, The Learning House, Inc DescriptionThis session presents the results of a comparison of student achievement in both online and face-to-face classes. It also demonstrates a system for using student achievement data to initiate course improvements. After approximately one year, the data will be reviewed and courses with low student achievement will be revised, then assessed again after a second year to track changes in student achievement. The speakers will also demonstrate how to map assessments to outcomes and how to use data warehouse reports on student progress. |
| 4:15-4:30 pm | BREAK |
| 4:30-5:30 pm | Online College Students Today: 2013 UpdatePresentersCarol Aslanian, Aslanian Market Research at EducationDynamics
Dr. David Clinefelter, The Learning House, Inc. DescriptionBe the first to hear the results of a survey of 1,500 post-secondary online students and prospects by Learning House and Aslanian Market Research. The study, conducted in early 2013, follows the insights published in "Online College Students 2012." Learn more about online students and their perspective on the price of online higher education, new online learning offerings such as MOOCs and competency-based learning, and more. | Increase Enrollments Through Financial Aid and Transfer Credit Pre-EvaluationsPresenterJim Dunn, The Learning House, Inc. DescriptionProspective online students often encounter stumbling blocks to enrollment during transfer credit evaluation and financial aid planning. Jim Dunn, vice president of enrollment at Learning House, addresses the importance of planning in these two areas and developing policies for minimizing these hurdles early on in the enrollment process. | Strategies for Fostering Student EngagementPresentersDr. Mark Simpson, Oakland City University
Janice Baldon-Gutter, The Learning House, Inc. DescriptionWhen not face-to-face, encouraging student interaction in online courses can be challenging. At this session, learn how to increase engagement with lively, active discussion forums and how to deliver feedback that is constructive and motivational. |
| 6:00-8:00 pm | RECEPTION |
Thursday
June 27 | Online Program Administration | Online Student Marketing
and Enrollment | Online Course Development
and Instruction |
|---|
| 7:30-8:15 am | BREAKFAST |
| 8:30-9:30 am | KEYNOTE - Evolution of the Distance Education Model: Alternatives, Trends and PressuresPanelists
- Richard Garrett, Vice President and Principal Analyst, Online Higher Education, Eduventures, Inc.
- Bradley Safalow, Founder and CEO, PAA Research
- Gregory Ferenbach, Member, Postsecondary Education – State Authorization, Dow Lohnes, PLLC
- Dr. Susan C. Aldridge, Senior Fellow, The American Association of State Colleges and Universities
ModeratorDr. David Clinefelter, The Learning House, Inc.
DescriptionBetween regulatory changes, the introduction of new learning models such as MOOCs, and rising tuition rates, online higher education is evolving at a rapid pace. No longer is it an expansive market where schools can build an online program and expect an instant boost in enrollment. During this panel discussion, industry experts from distinct backgrounds will provide their thoughts on how your school can evaluate the best path for success in this maturing market. |
| 9:45-10:45 am | Tackling Student AuthenticationPresenterLuke Dowden, Ed.D., University of Louisiana at Lafayette DescriptionParticipants will receive an update from WCET Steering Committee member, Dr. Luke Dowden, on the approaches institutions are taking to address student authentication. Policy, preventative, and proactive measures will be shared in an environment that encourages audience active participation. The goal of this session is for each audience member to leave with new ideas and confirmed approaches on how to tackle student authentication at the institutional level. | Secrets for Online Enrollment SuccessPresenterJim Dunn, The Learning House, Inc. DescriptionJoin Jim Dunn, vice president of enrollment at Learning House, as he deciphers the online enrollment process. Learn how an entire school can work together to ensure its policies are enrollment-friendly and how to take a holistic approach to the process. Jim will discuss how to develop policies and processes to drive enrollment success, including managing transfer credits, instituting multiple entry points, ideal staffing models and developing an online enrollment infrastructure. | Building an Online Course with Best Practices: How Research and Rubrics Can Improve the Student ExperiencePresentersTim Ziebarth, MA, MBA, Grace College & Seminary
Josh Smith, The Learning House, Inc. DescriptionOnline courses are more than just on-ground courses put into a PowerPoint presentation and distributed through the Internet. But for many schools, that’s exactly what their online offerings resemble. In this session, learn how a well-designed course can improve the online experience for instructors and students, and discover current best practice principles in online course development. |
| 11:00 am-12:00 pm | Online Higher Education Market Update 2013PresenterRichard Garrett, Eduventures, Inc. DescriptionWith extensive research on online higher education and adult student enrollments, Richard Garrett presents a formal account of the current state of the market. His insights and predictions of programmatic trends, consumer demand, school positioning and operational strategies for the future are based on more than 15 years of researching higher education trends worldwide. | Online Higher Education Market Update 2013PresenterRichard Garrett, Eduventures, Inc. DescriptionWith extensive research on online higher education and adult student enrollments, Richard Garrett presents a formal account of the current state of the market. His insights and predictions of programmatic trends, consumer demand, school positioning and operational strategies for the future are based on more than 15 years of researching higher education trends worldwide. | Engage Your Students with Interactive ContentPresentersKrysia Lazarewicz, The Learning House, Inc.
Chad Sexton, The Learning House, Inc.DescriptionInteractive content engages students and helps create a better learning experience. In this session, learn how to develop content that engages students in decision-making and incorporates formative assessment to help a student track progress against specific learning outcomes. We also will demonstrate Blueprint, the new learning content management system from Learning House, which supports interactive content development and offers a possible scenario for the future of adaptive curriculum design. |
| 12:00-12:45 pm | LUNCH |
| 1:00-2:00 pm | KEYNOTE - Can Smartphones, Tablets and Apps Speed Dial Us Into Improving Teaching and Learning?PresenterDr. Robbie K. Melton - Associate Vice Chancellor of Mobilization and Emerging Technology, Tennessee Board of Regents
DescriptionThis presentation will highlight the impact of mobile devices (smartphones, tablets, game consoles, etc.) and mobile apps as tools for teaching, learning and workforce development. Participants will view the latest innovations in mobilization, as well as innovations from the Tennessee Board of Regents' Strategic Mobilization Plan, its Mobile App Educational Resource Center (with more than 50,000 apps) and its educational effectiveness plan for the use of mobilization for education. |
| 2:15-3:15 pm | Project Planning for Scaling Online ProgramsPresenterMichael Hoffman, St. Bonaventure UniversityDescriptionLearn how one university uses a Gantt-style project plan to facilitate the operational and strategic planning necessary to implement its first fully online education programs. | Standing Out from the Crowd: Using Data to Understand Your Competition, and Your MarketPresenterAndrew Magda, The Learning House, Inc.DescriptionIn an increasingly competitive marketplace, understanding what makes your school unique is a crucial part of marketing your online programs. Learn how to identify and assess your competition, position programs based on internal assets, and evaluate local market factors that may impact your prospects. The interactive presentation format will allow participants to share best practices for developing and positioning new online programs, and to discover new strategies from peers. | Intersection of Student Satisfaction, Course Quality and Instructor Facilitation: Keys to Successful Online CoursesPresentersDr. Michael Westerfield, William Woods University
Dr. David Clinefelter, The Learning House, Inc.DescriptionDeveloping a quality online course can be more difficult than creating a face-to-face course as there are more uncontrollable factors than in the classroom. In this session, Michael Westerfield of William Woods University will discuss how they use the Learning House Course Delivery Rubric in collaboration with the Course Quality Review Form and student satisfaction surveys to improve online course quality. |
| 3:15-3:30 pm | BREAK |
| 3:30-4:30 pm | Demystifying State Authorization PoliciesPresenterRussell Poulin, WCET – WICHE Cooperative for Educational Technologies
Jeannie Yockey-Fine, Dow Lohnes, PLLC DescriptionUnderstanding the labyrinth of rules and regulations surrounding state authorization is difficult, but now, help is available. Russ Poulin and Jeannie Yockey-Fine will discuss current authorization mandates, including state, federal and military policies, and reciprocity agreements that affect online learning. Bring your questions, as half the session will be devoted to a discussion period. | Using Search and Social to Fill Your Lead Funnel for the Long TermPresenterChet Brock, The Learning House, Inc.DescriptionJoin Chet Brock, senior manager of online marketing at Learning House, as he discusses two organic marketing strategies proven to drive quality leads to your enrollment funnel. Learn how to use specific search optimization techniques to increase quality lead flow with excellent return on investment. Then, discover how social media can play a role in search strategies. Chet will also uncover some of the secrets to using Facebook and Google+. | Mastering the Art of Facilitating Synchronous Online SessionsPresenterMimi O’Malley, The Learning House, Inc.DescriptionKeeping synchronous sessions running smoothly is part art, part science. In this presentation, Mimi will discuss the latest practices and findings on how to effectively facilitate synchronous sessions online, and share practical tips and techniques. |
| 4:30-4:45 pm | BREAK |
| 4:45-5:15 pm | CLOSING SESSION WITH JONATHAN GRAYERPresenterJonathan Grayer, chairman and CEO of investment capital firm Weld North, and former chairman and CEO of Kaplan, Inc. |
Please note: This agenda is subject to changeClick for full agenda descriptions
- See more at: http://www.learninghouse.com/connect2013/agenda.php#sthash.I8jdtEvG.dpuf
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